no longer registered trademark GB50000000002520555 formerly owned by Pants to Poverty Ltd, founded with a £53,000 grant and now a dissolved company. If anyone wants to use this to help trade in India in a way that's fair on producers in the UK, or for any other reason, just get in touchUnderwear Shopping - Pay - Jobs - Ethics
- Bond - IP - Ethical Fashion

Change the world one pair of pants at a time, buying them from a democratic welfare state like the UK. It's easier to buy pants from countries that are cheaper for lack of a welfare state, but that doesn't reduce poverty.

It's possible to buy all the parts, including raw microfibre, made in the UK, but there isn't a cheap range of welfare state pants in the shops. This site might help.

Shopping, jobs, poverty bonds & ethical fashion are links to separate pages. The shopping page lists some sites where you can buy pants made in a democratic welfare state; the jobs page lists some ideas for reducing UK poverty apart from the welfare state, and the bonds page shows accounts of previous companies that sold poverty bonds and got a tone of favours and subsidies from ministries and journalists and development experts who are so ignorant that they don't know how to reduce poverty

This page starts with links to known accounts for the firm, then lists quotes about how it might have been pants to customers at the end, if "pants" means bad. The boss seems to be someone who didn't hold-down an ebay account. The next section is how it was pants to investors, who didn't get paid. There a section on how this was pants to voters, who thought they were funding a new way of accounting for business. Last comes "pants accounting", where a load of quotes about company activity are listed by date #2005 #2006 #2007 #2008 #2009 #2010 #2011 #2012 #2013 #2014 #2015 #2016

         Pants to Poverty  two companies ... see Pants accounting below   note
11/10/16 Struck-off no accounts 11/10/16                          ?      (#2016)
25/08/15 Registered no accounts 31/10/15                          ?      (#2015)
         sole trade no accounts 31/10/14                          ?      (#2014)
10/02/15 Struck-off no accounts 31/10/13      judgment against  902      (#2013)
21/01/14 small company accounts 31/10/12                   £  1,548      (#2012)
31/07/12 full          accounts 31/10/11                   £  4,811 loss (#2011)
31/07/11 full          accounts 31/10/10                   £164,962 loss (#2010)
04/11/10 small company accounts 31/10/09                   £ 65,392 loss (#2009)
19/04/10 small company accounts 31/12/08                   £ 22,793 loss (#2008)
05/12/07 Registered. £53,998 grant money                   £256,410 loss (#2009)
    2006 sole trader                                              ?      (#2006)
    2005 funded as a member of The Hub, with Ethical Fashion Forum       (#2005)

# Pants to customers   Pants to investorsPants to votersPants accounting

Where are my pants? (Readers' Letters to Ethical Consumer Issue 157, Nov/Dec 2015)

I’m writing, because I have good reason to believe that Pants to Poverty may have gone out of business. In brief, (excuse the pun), I placed an order over 2 weeks ago, which has not arrived, and they have failed to reply to three emails, and their phone number is ‘unrecognised’. A web search revealed Facebook postings from several other customers who have had the same experience, going back to the end of June [2015]. Are you able to shed any light on what has become of this company which you currently giving a top ethical rating?
[Ethical Consumer called the Pants' statements "extensive if not explicit"]
- Guy Johnson, by email

Ben from Pants to Poverty replies...

I have absolutely no excuse but by way of an explanation:

I now have enough money to send you your pants and to all those that have been waiting.

..pants on fire (Readers' Letters to Ethical Consumer Issue 160, May/June 2016)

Following Guy Johnson’s letter in your Nov/Dec edition (EC157) and the subsequent response by Ben [Ramsden] at Pants to Poverty, I thought it would be fine to order some pants. I have had plenty of their pants before though never via the internet. My order was placed on 11 Jan and I paid via credit card through PayPal. The payment went through but no pants, no replies to my emails, no functioning phone at Pants to Poverty and I am clearly very disappointed. It leaves a sour taste.
- Mrs Angry, by email

Ed: Similar problems were reported by the Guardian on March 29th. It would be wise to avoid Pants to Poverty until further notice and we have removed them from our product guide on the website.

Gaps in the documentation: What is Ethical Fashion?

verbiage tagcloud using words from the ethical fashion forum web site - spearheaded, artizan, ethical, platfom, showcased, award, trailblazing, innovative, fashionIt's possible that Ramsden did a day job to support his business, because he wasn't on duty for months in a row, depending on interns, staff and contractors to run the business for him. One of the directors paid over £200,000 into the company accounts as directors' loans as well. Or else Ramsden travelled to India, as he wrote in his blog, then "a pan-European movement took away our lives", as he wrote in the "Pants on fire" statement. Linkedin now mentions work with C&A, the chain of clothes shops that closed in the UK. Whatever he did, he had the time and ticket to go to Calais when an ordinary ebay trader would be at home posting pants rather than saying"turnover was insufficient" in the 2014 accounts and taking orders in 2016 that would not be posted.

Lots of businesses reach this point. It would be good if there were adult education classes available to people who are too old, young, or frazzled to juggle all the jobs in a business when bad at some of them and too poor to pay for experts and contractors. It would be good if there were training in all the specialised things like how to make shoes or underwear or web sites or photographs that people are willing to pay for.

Unfortunately, after the banking crisis, the boom in development agency funding ceased, and when it had existed around 2005, it had not been spent on the vital things. It had been spent on training by Mr Ramsden and the others at Ethical Fashion Forum as part of some scheme to sort-out India which didn't work.

Juno web design of Nottingham set-up the Wordpress and Shopify web site. Stock was at of Reading, a pick-and-pack warehouse that recruits bands on tour to help them sell Tshirts. There were 33 connected CVs on a Linkedin search of people and they keywords "Pants to Poverty" in 2017, including some employees. A colleague did web updates and changes, wholesale, some of the blogging, and customer phone calls. Finance juniors chased invoices. With all that subsidised and donated time and office space, it must have crossed Ramsden's mind that his firm could just post pants like the people on ebay who sell old Pants to Poverty stock now. He didn't write his reasons on the web site, dispite hopes of being "open source" about his supply chain in India.

Ramsden told interviewers that he'd been a trader at school, had a very successful career in telecoms before living with a remote clan in a forest, then after a stint campaigning against UK trade, had borrowed £3,000 and sold £11,000 of pants in his first six months before going on an adult education class in how to run a small business. He also made grand claims for the scale of his operation in India, stating that he bought all the cotton from Lebed village and funded two salaries in the area on a page headed "our farmers".

Linkedin reveals that very few of the people sharing an office and public funding at Ethical Fashion Forum had much to do with the rag trade. Pictures show no sewing machine in the office. It was an office used for exactly ten years by a group of Government or London government favourites, in a building funded by the London Development Agency. The common theme of people sharing the office was of people who hoped to become self-sufficient in future, from underwear sales, membership fees, referral fees from consultants, and a steady stream of scrounged taxpayer-funded grants from any possible public body.

For example, Ethical Fashion Forum founder member Solitaire Townsend of "Swishing", a clothes-swapping movement, is also a director of Futerra Communications, a major PR contractor to government, researcher for government and advisor to individual ministers in the 2000s. "It's complicated", and official told parliament. Tamsin Lejuene was presented as founder of Ethical Fashion Forum and importer of dresses for a firm called "Juste", that never quite existed, and the hype continues on the list of Ethical Fashion Forum founder members' CVs. Few of them are part of an industry they label "ethical fashion", with them as the "industry body for ethical fashion", always ready to offer an interview, referral to a consultant or a £200 guest speaker. Attendance at a master class and lecture day was £240. A common theme would be "what is ethical fashion?", or "ethical fashion definition".

"Today, Pants to Poverty is a leader in sustainable fashion for introducing socially responsible supply chains.", says the Ethical Fashion Forum web site, offering Ramsden as a speaker or consultant, which must be useful because one of his few sources of income for a while must have been fees for consultancy and guest-speaker events where he claimed to be successful.

When the staff left, Ramsden left the web site was left un-changed with the same stock and job-ad for a year or so before disappearing, with pages archived as late as the 10th of May. So someone who would get any ebay account closed for being hopeless was presented to the press as all the kinds of words that were used until things went wrong, and for some reason the press agreed and took a long time to take him off their lists of top suppliers, guest speakers, competition-judges, and next award winners.

One of the few assets that Pants to Poverty still had was extra-ordinarily sympathetic coverage from a group of journalists as above, which begs the question why they didn't report UK manufacturing like Mary Portas' "knickers to unemployment" project in the same way.

Pants to Poverty: an update and apology published by Flint Development Group on their web page on 12th of May then part-deleted
"Disappointing news ... we spent the last several months with lawyers, accountants, my own team including ... an MBA... " Then by email, when asked for a copy - "... there are some structural problems with the P2P model (mostly supply chain and distribution, but also some finance issues) - we found that 30% of sales in the models were coming from "other" which was unidentified and where all the profit was (and in fact break even....) and other issues."

Just before this column went to press, you received an email from Flint Development Group which says it is managing Pants to Poverty with an option to take over the shares. It says that “ due to gaps in the documentation ” it has experienced “ difficulties with customer service ”, but you will be refunded.
- quoted in The Guardian 29th of May 2016

Then, offered a list of UK manufacturers who could help reduce poverty in the UK, including Fairtrade, Flint replied "I was not aware that the UK grew organic cotton or had a Fairtrade supply chain?."

Pants to customers # Pants to investors   Pants to voters Pants accounting

104 private investors lent over £53,000. Ben Ramsden defaulted .... Money lost

There was no question and answer section on the pitch, nor audited accounts Large companies devoted charity work to make sure of that. "Ben Ramsden defaulted... Money lost", says a note on the Bonk of Pants web page by John Otters from the Netherlands, one of the listed investers. The rights of a limited liability company were used against other people. The company ceased to exist and was replaced by Pants to Poverty, nothing to do with debts from the previous limited liability company of the same name.

Tentative figures of pledges received suggest up to £58,365 of investment.
Lawyers Hogan Lovells advised on how to avoid accountability, assuming that the organisation and investors knew what they were doing and not taken-in by government-backed PR. A student from Beijing Institute of Clothing Technology, interning at a Chinese fashion PR company, did the animation. It isn't stated how that contact was made.

Investors were a little more savvy in spotting vague security, blurred boundaries between descriptions of what Pants to Poverty did and what a large Indian farmers' co-operative did, and lack of detail about previous loans. The pitch is like some of the ones on Funding Circle that say "customers coming soon ... help us expand". Ethical Consumer magazine's guess was that they had "an effective if not explicit policy at addressing workers' rights", based on a look at the web site. A wholesale catalogue made similar claims and persuaded some shops in Germany to stock the brand.

The company only raised about half its hoped-for £100,000.

'The Bonk of Pants' – neither a Bank nor a Bond – it's a Bonk offering 10.2% annual interest! Pants will use the funds raised in the Bonk to drive sales of their world changing pants and create massive impact for the farmers and factory workers they work with. '

The Bonk of Pants' was devised in the face of financial regulator stipulations, which do not allow the words “ Bank ” or “ Bond ” to be used. So for the bonk was born!

In the Bonk of Pants, each lender receives a 10.2% APR made up of 3% interest in cash and 7.2% in pants. The full list of pantastic benefits to each lender includes:

• 3% interest in cash per year (till repayment after year 5 when the company no longer existed)
• 7.2% equivalent interest in pant vouchers per year, with more for larger investors
(there is a scale of rewards for different sized investments)
• Ticket to the Pants Annual General Party
• Access to the Pants to Poverty Advisory Board
• The chance to experience Pants to Poverty’s farms and factories in India first hand
(unspecified - maybe a chance to pay to go, or a lottery)

What is the social/environmental problem / issue that this project will address?

At every stage of the supply chains of the global fashion industry there are regularly huge exploitation of people and planet. An example of the worst cases are when farmers are driven to suicide when they cannot sell their crop for the cost of producing it with unnecessary pesticides, lose their land, dignity and will to live. Another example could be the draining of the Aral Sea due to over use of water. Another could be sweatshop labour keeping people trapped in the prison of poverty. The list goes on!

One of the biggest issues is that people think that this is just the way that things are. This is where we come in and have built an amazing value chain community beautiful from cotton to bottom to prove that fashion can change the world! HOWEVER, this is based on trade, and without trade it won’t work. So the Bonk of Pants campaign will act as the catalyst for our amazing programmes to scale and act as the catalyst for transformation across the industry. Sweet dreams are made of this!

Can you give us some statistics on this problem?

What is your solution?

We have spent the last 7 years rebuilding the textiles supply chain to prove it can be sustainable. We’ve done this, and so now need to scale it. To scale it we need to invest in it and open up our value chain community to consumers as investors. Hence the bonk! No other brands we know of can trace their supply chain back to seed like we can. Nestled in the heart of luscious hills criss-crossed with rivers are the villages of Semla, Banjipali and Kuibahal in Orissa who the pants bonk will enable us to work with forever. Surrounding the villages as far as the eye can see are miles and miles of beautiful organic farms supported by the company that the farmers own: Sourcing our cotton directly from the villages supporting them on education programmes, Fairtrade premiums and much more, we then transport the cotton to production with no child labour and only with paying fair wages to workers at our amazing garment partner Through carbon neutral production, a new real living wage and empowerment programme, and much more, they manufacture our gorgeous underwear and together with Chetna form the basis of our value chain community.

We’re also working with big businesses like Deloitte to build brand new impact measurement tools so that we can quantify and communicate the social, environmental and financial profit from cotton to bottom to all stake holders. This is called our 3 dimensional profit and loss statement! However, we are a social business and not a charity, and so the only way to create and expand on our impact to expand our value chain community and really prove that our way of social business is better business, and, ultimately we’ll do to old business what new media did to old media! We need you to make it happen!

£100k in 100 days Our business currently maintains a net 15% financial profit achieved through the dedication and passion of our staff, a small grant from Unltd and some very kind people lending us funds to assist with cash flow
[?] - . However, the increase in capital created by the successful completion of this campaign will move us a lot closer to our aim of becoming the greatest underwear brand on the planet, we just need your help to get there, providing you with many great benefits in return.

How will you deliver this?

Pants to Poverty’s Plan of Action:

Where the money will go:

Recycling money to maximise impact:

Italic text is a quote from Pants to Poverty's bond prospectus, which was tipped by The Guardian as an example of how to help such organisations. There is no reference to anything like national insurance in the UK or in India, or promoting good tariffs or goods made in the UK. Ramsden also won a global leadership award - it isn't said how many people applied - for a series of sales points which he tried to put in financial terms. The trouble is that you can write anything you want into a chart like this and assume anything you want about your competitors. He takes as an example the only year in which he declared a profit.

Pants to customersPants to investors # Pants to voters   Pants accounting

Pants to charity, pants to funders and pants to taxpayers could do as names for this section. Public sector funders awarded small grants and a lot of PR opportunities to Pants, at the expense of other companies such as Remploy, or any company making goods in a democratic welfare state. The kinds of companies which get help from EU regional development grants to do things like run trade shows or do training in countries like Spain or Italy or Portugal. But in the UK, similar budget headings were diverted to this stuff. Where direct grants were made, they were at the expense of any other payment that government makes. At some point, somewhere in the hierarchy, were elected MPs and ministers with their political advisors and enthusiasms and view of the world. So, as voters, this is what we got.

Funding Fibs: the largest benefit claim by Pants and similar groups is for teaching

There are unstated social costs to voters and taxpayers in a welfare state

Half UK budget deficit 'is down to job destruction in older industrial areas' - Report finds that legacy of hollowing-out of manufacturing in 1980s is far more people claiming incapacity benefits This is a Guardian article about the costs to society of factory closures, not mentioned in pants' training and education, that UK taxpayers funded.

A supply chain already exists to make clothing and pay taxes towards a welfare state. The price would not be much different, the benefits paid-for would include an NHS and universal secondary education, and there would be no need to let people down by trying to manage a slow supply chain with decisions made months-ahead to allow production on the back of the globe. A quick look at reports from Skillfast, the sector skills organisation that includes textiles, shows reductions of 43% in VAT registered companies weaving, knitting and making-up fabric into garments, so far as can be guessed from the data they give to VAT offices from 2002-2008. I don't know if that's turnover or the number of VAT-registered units, but 43% was a lot before it went.

Membership of a free office, PR stunt and pretend trade association called Ethical Fashion Forum obscured further still. Pants and EFF ran seminars together. For example a seminar they ran called "buying from co-ops". Every guest speaker talked about buying from co-ops in places like India. Asked about UK co-ops, they looked a bit embarrassed and said it wasn't their speciality. A few months later, Equity Shoes of Leicester stopped making shoes and laid-off the last of its few hundred staff after a hundred years of trading as a staff co-op. Just a few orders, a bit of free PR, or some big advance order would have kept them afloat. One of their local MPs at the time was even in charge of a grant to London Fashion Week for overseas buyers' subsidy via the Department for Business where she was minister. She could have swapped-around some grants to help them, but the idea didn't come to mind. It may have come to mind later. She quit politics and moved back to Australia. The minister for the Department for Overseas Development and then Department for Environment and Rural Affairs was an MP in Leeds, where there is a garment-making industry too. Again, it didn't occur to him to move some grants around, quash this lot and get some people to help sell garments made in Leeds. Then there were us-lot. The voters and opinionated people, including journalists and college lecturers in economics, development studies and social policy. This is the effect of all of us neglecting UK manufacturing:

Looking at the Armstrong Mills and Chetna Organic web sites, it turns out that they supplied a fabric manufacturer in Hungary, which went bust in September 2016. A fair attempt at this thing called "accounting in 3D" would try to quantify what social insurance the Hungarian mill supported that the equivalent production in India supported less or more, a subject few people know about and which these accounts obscure even more.

There are unstated social costs to voters and taxpayers in country without a welfare state, like India or Kenya

In India there is the cost of diverting attention away from the need for smart tariffs that force the Indian government to cut its space programme and expand its existing national insurance programme to cover self-employed farmers or people who have never worked. Where the fair trade scheme allows farmers to vote on what to do with a fair trade premium, it's reported that they vote for schemes like this on a private local scale, but these can't cover people who are out of work so a national scheme would be better. This isn't an argument against buying a fair trade or an organic product from India if it has to be bought from India anyway, but it is an argument against bigging-up the supply chain with words like "ethical", and keeping quiet about the possibility of smarter tariffs. If the idea was to help people in India, a welfare state would help them a little bit more wouldn't it? With help from other countries via tariffs or public education?

Pants to customersPants to investorsPants to voters   #Pants accounting

         Pants to Poverty  two companies                                   note
11/10/16 Struck-off no accounts 11/10/16                          ?      (#2016)
25/08/15 Registered no accounts 31/10/15                          ?      (#2015)
         sole trade no accounts 31/10/14                          ?      (#2014)
10/02/15 Struck-off no accounts 31/10/13                          ?      (#2013)
21/01/14 small company accounts 31/10/12                   £  1,548      (#2012)
31/07/12 full          accounts 31/10/11                   £  4,811 loss (#2011)
31/07/11 full          accounts 31/10/10                   £164,962 loss (#2010)
04/11/10 small company accounts 31/10/09                   £ 65,392 loss (#2009)
19/04/10 small company accounts 31/12/08                   £ 22,793 loss (#2008)
05/12/07 Registered  £53,998 grant money                   £256,410 loss (#2007)
    2006 sole trader                                              ?      (#2006)
    2005 funded as a member of The Hub, with Ethical Fashion Forum       (#2005)
         Pi Foundation charity & company       in      out
         struck off no accounts 06/09/16
         no report
         no accounts            30/09/15
         no report
         no accounts            30/09/14
         no report
01/07/14 full          accounts 30/09/13  £ 1,944  £ 4,220  £ 2,276 out  (#2013) 
02/06/14 charity report         29/09/13        "        "        "
01/07/13 small company accounts 30/09/12  £ 9,156  £ 9,171  £    15 out  (#2012)
11/04/14 charity report         29/09/12        "        "        "
30/06/12 full          accounts 30/09/11  £11,442  £ 9,171  £ 2,271 in   (#2011)
30/07/12 charity report         30/09/11        "        "        "
28/08/11 full          accounts 30/09/10  £29,952  £31,188  £ 1,236 out  (#2010)
         no report              30/09/10        ?        ?          
                                                            £ 1,256 out
14/06/10 registered @ charity commission 
10/05/10 registered @ companies house - negative margin after the cost of hype complexity & contracting-out, despite low pay.
Other UK pants suppliers try to do everything themselves from home or an industrial site and to keep things as simple as possible, whether they are manufacturers or wholesalers.
Check-business for the Pi Foundation company accounts

#2018 is research used by Robin Biddolph on courses about social enterprise and tourism at University of Gothenberg, based on his Cambodian research. This site - - might get a mention and if it does it will probably be alongside other work about the 2005 G8 protests where Pants to Poverty was a slogan.

In August 2018, Ethical Fashion Forum finally pulled the plug on their website, founded with some 20 signatures in support but claiming to represent "thousands" and be "the industry body for ethical fashion". This is an example of the kind of thing they wrote on their site.


Today, Pants to Poverty is a leader in sustainable fashion for introducing socially responsible supply chains. ... moving kids out of forced child labour and into education. - Ethical Fashion Forum page about Pants to Poverty: thank you! The next stage is to persuade politicians end economists of the need for non-market or "social" clauses in tariffs


05&06/16 Pants on Fire
Following Guy Johnson’s letter in your Nov/Dec edition (EC157) and the subsequent response by Ben [Ramsden] at Pants to Poverty, I thought it would be fine to order some pants. I have had plenty of their pants before though never via the internet. My order was placed on 11 Jan and I paid via credit card through PayPal. The payment went through but no pants, no replies to my emails, no functioning phone at Pants to Poverty and I am clearly very disappointed. It leaves a sour taste.
- Mrs Angry, by email, Ethical Consumer

Ed: Similar problems were reported by the Guardian on March 29th. It would be wise to avoid Pants to Poverty until further notice and we have removed them from our product guide on the website. - Ethical Consumer May / June issue, 2016

Flint's rejection of the company as a gift is posted on the Flint web site confirming negative profit margins as a reason.
10/05/16 last archived date before the web site shows a blank white page
Linkedin reports the company as running till April.

29/03/16 Guardian article quoted below: "Pants to Poverty looses its ethical stance"
23/02/16 "I placed an order with the online retailer Pants to Poverty.... It processed the payment on 23 February and I received an order confirmation stating that the pants should be with me in a couple of days. Two weeks later the order hadn’t arrived, so I emailed three times. No response. I also called the phone number on the website and was told it was out of service. I Googled and found some information from the owner that he’d had to lay off staff and take everything in-house so to bear with him. None of that was communicated to me in person. I’ve had zero information on my order. "
17/02/16 "Pants to Poverty founder Ben Ramsden blogged a week before you placed your order [so 17/02/16] that the company had run out of money and had had to lay off all its staff and move to Hastings. He promised that new investors will enable him to relaunch bigger and better in the coming months. There is no mention of any of this on the main website which is still offering pants for up to £15 a pair and a year’s supply of undies for £170 and Ramsden was happy to take your money despite admitting that “things have ground to a standstill”" £15 pants are on the last undeleted blog post too
"When Trading Standards visited its London office following a number of complaints from out-of-pocket shoppers, officers found it empty."
" 'The building’s owners say the trader left about a month ago with no forwarding details,' says a spokesman for Tower Hamlets council. 'We’re advising Companies House that we believe the address to no longer be valid.' ".

- Emma Timms in The Guardian, the same paper that gave Pants to Poverty its own feature a few years before

As a kind of ebay seller, Ramsden would have had paypal orders comeing-in with the option to print postage from Paypal. He would have had to update the web site to show only things that were in stock and refund un-stocked orders otherwise. Then post the available pants at any post office. However he explained in a note to Ethical Consumer that he'd been in Calais working with a charity. There is online video of him there. Which could explain why Pants to Poverty doesn't have an ebay account. If so, a person funded by Business Link to provide small business training in Tower Hamlets is the same person who can't run an ebay account, but that's a guess.
. Ethical Consumer Magazine quotes an explanation below, which is that Ramsden's "in house" system involved going to Calais for some filming while working as a one-person business. He could have done with this kind of training if he was exhausted, trying to do jobs he was bad-at and had left to other people before, and working-out how to do things on a zero budget. As Business Link trainer maybe he should have advised himself.

25/01/16 How to Build a Sustainable Fashion Business - a course comissioned by the government training organisation Creative Skillset among eight from a budget of £200,000, or £25,000 each. They commissioned it from the people who have shared platforms and shared an office with Pants to Poverty for ten years.
"Ethical Fashion Forum, the global industry body for sustainable fashion. Since 2006, we’ve been helping fashion professionals achieve commercial success, while maximising benefits to communities".
Ethical Fashion Forum share Pants' contact book and a globalised view of the world which ignores things like the welfare state or human rights in different countries as a reason for boycotting or buying. Their CVs show little to do with manufacturing or membership organisations. Click some of their names on Linked-in and you see the same crowd of Nike-sponsored academics, consultants, and SOAS masters degree students, all grabbing desk space at the subsidised office in Rich Mix, 35-47 Bethnall Green Road. One of the speakers is a Nike consultant who once said "you can't compare countries", when asked about buying from China and warned against buying from the UK on ethical grounds, as does Ethical Fashion Forum on its web site. Another is a long-time student, politicians research assitant, and freelance writer. Trailers look like an advertising slogan for a political party. "This course will not run again", says the web site.


11&12/15 Where are my pants? (repeated from the top of this page)
I’m writing, because I have good reason to believe that Pants to Poverty may have gone out of business. In brief, (excuse the pun), I placed an order over 2 weeks ago, which has not arrived, and they have failed to reply to three emails, and their phone number is ‘unrecognised’. A web search revealed Facebook postings from several other customers who have had the same experience, going back to the end of June [2015]. Are you able to shed any light on what has become of this company which you currently giving a top ethical rating?
- Guy Johnson, by email to Ethical Consumer, published in the November December edition next to a reply by Ben Ramsden
I have absolutely no excuse but by way of an explanation:

I now have enough money to send you your pants and to all those that have been waiting. - Ben Ramdsen in Ethical Consumer

this was a new limited liability and company number, but easily recognised as though the same. The firm didn't state company details on their site.
00/10/15 British Council bus promotion of Ethical Consumerism in South Korea, September 2015, linked to a Cabinet Office grant programme administered by the British Council, for training social enterprises overseas. The British Council declined a request for background documents.
20/09/15 Ramsden videos from Calais to appeal for funds for a charity.
30/06/15 I placed an order over 2 weeks ago, which has not arrived, and they have failed to reply to three emails, .... A web search revealed Facebook postings from several other customers who have had the same experience, going back to the end of June - letter to Ethical Consumer, published November 2015
00/03/15 Ethical Consumer viewed Pants to Poverty website,, for the company's supply chain management policy. The company made pants out of Indian organic cotton and had a factory in India. The factory was said to be working towards driving forward with a brand new empowerment and real living wage programme for all of the workers in the factory. Due to the fact the company had a turnover of less than £8 million and had an effective if not explicit policy at addressing workers' rights within its supply chain, it received a Ethical Consumer's best rating in this category.
This is a better rating than for companies that make things in a welfare state like the UK. See also /#pants-orders below.
Britain Is Great - leading British social enterprise - UKTI - January 2015 - "The GREAT Britain campaign run by the UK Government's department for Trade and Industry showcases the very best of British Businesses. We were selected as one of the country's leading 3 social businesses to launch their campaign in New York and Seoul." - quote from pants online

26/02/15 Unchecked record - might be interesting if it counters the Nike-sponsored All Party Group for Ethics and Sustainability in Fashion.
Not a single UK manufacturer is asked to speak, so the thing might not be interesting. "Fashion Revolution" and "Centre for Sustainable Fashion" appear to be the Nike -sponsored department at London College of Fashion that uses words like "summit"
"Fashion Revolution worked with Mary Creagh, Shadow Secretary of State for International Development, to put on Fashion Question Time in the Houses of Parliament in order to address some of the most pressing issues in the fashion industry. From the human cost of fast fashion to reshoring British manufacturing, from the language of sustainability to the mind-set around consumption, questions were raised, viewpoints were challenged and solutions suggested."


14/10/14 Ramsden chaired a debate at Brighton Fashion Week, alongside Ethical Fashion Forum who shared the same office, and two MPs.
quoted as a well-known example of social enterprise in a press release from The Cabinet Office, Department for Business, Innovation & Skills, and Brooks Newmark. minister for civil society, with a quote from Social Enterprise UK
Judgement against for £902, "unsatisfied" at the county court.. Other sites show online complaints about the warehouse and distribution company - Sandbag - about how it distributes generally so the problem might not all have been Pants' fault.
Judge of the Ethical Fashion Award, London Graduate Fashion Week - quote from the operations director's CV on Linkedin ... "Public speaking at conference, catwalks, workshops and other events"

Big Lottery Fund pdf and booklet "Social Enterprise Explained" quotes Pants to Poverty as a model of "crowd funding" in the sense of borrowing, and states that investors got their money back:
Case Study 1: Bonk of Pants
Social enterprise underwear brand, Pants to Poverty, raised a total investment of £58,365 from over 100 supporters through social crowd-funding website, Buzzbnk. The money was raised through bond-style deal, enabling the enterprise to expand their operations with investors getting their money back plus 10.2% interest per year of which 3.0% is payable in cash and 7.2% in pants.

description content=
People Tree is a leader in ethical fashion. When you wear People Tree clothing, you feel confident knowing your purchase has made a difference in the world.

keywords content=
Ethical fashion, fashion, fair trade, fairtrade, fair trade fashion, organic, organic cotton, organic fashion, eco, eco fashion, sustainable, sustainable development, sustainable fashion, social enterprise, social entrepreneurship, hand knit, hand knitted, hand woven, block print, block printed, handmade, craft, artisan, empower, women, India, Bangladesh, Nepal, Kenya, Peru, alpaca, wool, cotton, brass, kantha, recycled cotton, recycled sari, jute, ethical fashion movement, global warming, carbon footprint, clean water, education, schools, hospitals

Today on the People Tree blog, we are all excited about the brand new Pants To Poverty range! The UK’s leading sustainable underwear brand have been very busy and are launching their new Fashion Revolution Collection, shot at their birth place – The Royal Exchange in the heart of London. They are good friends in the Fair Trade movement and they’ve been making [sic] glorious Fair Trade and organic pants for nine years, since their first collection as part of Nelson Mandela’s Global Campaign to Make Poverty History.

This year Pants To Poverty were part of the global Fashion Revolution Day campaign, which mobilised thousands of people around the world to help prevent disasters like Rana Plaza from ever happening again. A cause everyone here at People Tree fully supports. In London and in India they held “The Pantrepreneur Challenge”, where the winners travelled to meet the makers of their amazing pants.

Pants To Poverty are an inspiration, they want to raise “undie-wearness” and change the world!

Check out their new and improved website

Thank you for reading and from everyone at Pants To Poverty and People Tree – as Pants to Poverty love to say HAVE A PANTASTIC Day!

If you require more information about the range please get in touch with the Marketing Director, xxx @

(There is no known record of Pants to Poverty making a pair of pants..)


Towards the final year of my Fashion Design and Technology Degree at the Arts University Bournemouth I started to look into sustainable fashion and used the concept as the focus for all of my work. My final project involved the creation of a new brand, KNOWMORE. The brand aimed to tackle key issues in fashion by educating and informing consumers, whilst also using incentives to change their behaviour and encourage the fashion industry to adopt positive change. My work was recognised at London Graduate Fashion week with an Ethical Fashion Award.

After graduating with a BA (Hons), Romain Renoux, Head of Marketing Operations at leading ethical underwear brand, Pants to Poverty offered me a sixth month internship. During my time their as Coordinator of Online Brand and Retail Activism I spent two months with the team in India learning about the cotton supply chain.

Returning to England I was offered a Buyers Admin Assistant Role at Marks and Spencer. Eager to work in one of the high street leading figures in promoting sustainability not only within fashion but also food and home wares, I took the role and spent six months in the company. I found that buying was not for me and have since decided to become freelance, supporting emerging, sustainable and conscientious brands with graphic design, social media and marketing.

- the reason for quoting this is to promote an employable person, but mainly to add to facts about what kind of operation this was, in reliance on interns, in support from higher education staff, and in ignorance about compulsory insurance as a way of reducing poverty - something people have voted for in the UK for generations but are not allowed to promote in this case. The online presence of all this work is short-lived according to a search for , done on a date search for 2014 results in March 2018. Nothing survives. When you click on the link you will see the search terms. Take away the date constraint and a lot of general pictures crop-up but nothing to help get work.

UK Trade and Investment Programme ... Other Professional Services-Gateway - Export Vouchers (Autumn Statement) Trade Development - Service Delivery PANTS TO POVERTY LTD 38653 3000 E1 6LA GRANT Programme" - quote from UKTI spreadsheet date online. 38653 is in a column for reference numbers;
£  3,000 is a grant in pounds on top of publicity and any other expenses and costs to other UK underwear manufacturers.

10/05/14 AX Foundation interview uploaded
"Nobody would have paid me to do this work. Nobody would have allowed me to do this work to their own brand, so I had to set it up for myself"
"People come first ... people we sell our products to ... people that make our products. If we are not talking about people ... then either we are blinkered, or we have ulterior motives .. or maybe we are just not at that stage, just yet"

16/10/14 Price Waterhouse Coopers complete a report on spending by Mayor Rahman at Tower Hamlets Council, channelled to his political supporters at about the time of proven electoral fraud. Ethical Fashion Forum, Pants to Poverty, and their landlord Rich Mix are not mentioned, but Rich Mix looses this group of subsidised tenants within a year, including a charity that employed PR interns for Pants to Poverty and Ethical Fashion Forum, and a group called Ethical Fashion Bloggers. Letters are returned "not known" and the Rich Mix arts centre publishes a list of tenants on its web site, showing nothing related still in the building. Rich Mix and Ethical Fashion Forum have not paid the fee to get a £1000+ charge removed from their accounts at companies house.

History.and general background, not directly about Pants to Poverty.
This report follows another two reports over the past decade - one by Deloitte and then one by Price Waterhouse - for the assembly and then Mayor of London into the London Development Agency and in particular its arts funding for projects like Rich Mix and the Laban Dance Foundation which were expensive whimsical and useless. The reports I have read are quiet about the tenants of Rich Mix, who got cheap rent rather than cash; there is considerable criticism of Rich Mix itself in the first reports, along with debates in the London Assembly and articles in London newspapers. The reports on London Development Agency, which supposedly funded the organisations to promote employment, found little clear corruption, and a lot of systems removed from the monitoring of public spending so that whimsical political spending can be done.

Meanwhile there was a mayor's office in China and a company housed at London College of Fashion which was meant to introduce UK designers to Chinese manufacturers. It was called Creative Connexions and shared a platform with Ethical Fashion Forum for an event called "making it ethically in China". To start-up, it got a large payment from the higher education funding council one year - over 80% of the entire budget - as well as office space at the college, squeezed-in between photography, languages and the students union. So there is evidence of overlapping political enthusiasms by government ministers, regional government, and council government all using underhand techniques to promote far-eastern clothing imports through quangos like the Higher Education Funding Council. London College of Fashion overlaps with some of these initiatives, such as funding for "making it ethically in China", and Creative Connexions. Common themes are attempts to educate the public in an underhand way, a belief in free trade at all costs except perhaps artisan workers in poor countries, and names of public organisations like The Crafts Council, The British Council, The British Fashion Council, the V&A, The Higher Education Funding Council, the BBC (which ran a magazine called Ethical Threads for a while), the Centre for Sustainable Fashion (part of London College of Fashion), and of course an all-party group in the House of Lords. Another theme is silence about UK manufacturers. Remploy, the state-backed clothing company set-up to employ disabled workers, is never mentioned in the same documents as these globalisation plans. Nor any other UK manufacturer, even if the minister for, say, trade, happens to be MP for part of Leicester where a big shoe factory closes. The minister still signs-off a grant to pay journalists to see London Fashion Week, where they promote Chinese and far-eastern fashion at the expense of UK manufacturers.

Ethical Fashion Forum: goods from badly-run countries shows-up on search engines from some time in 2014. got a copy in December so Bing and Google would have got it a bit earlier. The first archived version shows a lot of signs of previous work.

Runner-up for an GLAAXA foundation award; video and transcript of an interview are you Youtube.

Department: UK Trade and Investment Programme, Expense type: other. Expense area: Professional Services-Gateway - Export Vouchers (Autumn Statement) Trade Development - Service Delivery. Transaction number: 38653. Amount £3,000. Grant.

"Pants to Poverty was included on the UKTI’s [...]Gateway to Global Growth Programme (February 2013 to February 2014). ... gave the company access to different types of support, including advice and guidance provided by an international trade adviser, and access to the wider UKTI overseas network. On the Gateway programme, the company was also able to access funding towards the costs of certain activities, such as

UKTI funding to Pants to Poverty for these activities amounted to £4,000. ...DIT does not hold any information related to the bus promotion tour as this was organised by the British Council. - Freedom of Information response from the Department for Business - this figure overlaps with the figure quoted in 2014. It doesn't say that the international trade adviser checked whether the firm was doing a maximum amount of manufacturing in the EU before allowing further funding; that system doesn't exist.


£    902 unpaid debt appeared a couple of years later after the company closed. A creditor sued by mistake - possibly RBS with its charge for invoice finance.
£223,000 directors' soft loans were probably partly repaid from bondholders' loans or turnover, and probably partly un-paid; the director left.
£ 41,000 bondholders's loans were left unpaid in 2011. "john otters 18 February 2018 - Ben Ramsden defaulted... Money lost" it says on the fundit page
£ 53,998 restricted grant money already received but intended for disbursement in the following year remains a mystery from the 2006 Pi Foundation accounts; linkedin suggests "Philanthropic donations" after previous funding in Euros for Zameen Organic petered out.
These are figures not declared as profit or loss on the main accounts at the top of the page.

00/09/13 An experienced "Managing Consultant" joins to help Pi Foundation on a 13 month job that is also called an internship brokered by the School of Oriental and African Studies (SOAS) "The experience has been invaluable and I’d definitely recommend students to apply to Santander Universities Scheme" which SOAS presents as an ordinary student getting help from Santander to gain work experience. The job is to develop the claimed "accounting in 3D" and "Coordinating industry coalitions, academics, consultants and corporates in building consensus and awareness around the tool", as an interns do, and to be shortlisted "global leader in sustainable apparel"

08/07/13 and spring-up in response to an "ethical fashion show" in Hammersmith with a stage for Pants to Poverty and Ethical Fashion Forum to pose together as experts while promoting goods from badly run countries. The July date is from an exchange with Ethical Fashion Forum, in which they decline to comment on removing their "issues: made in Britain" page. They had previously decliend to change the page after a piece headed "£225 buys you an exclusive view of ethical fashion" about their expensive ticket-only trade show for ethical fashion at which Pants to Poverty exhibited.

Ramsden is interviewed about "thousands of farmers" while lobbying the Department for Business, a UK ministry, for Social Enterprise UK, an arm of The Cabinet Office, to suggest public support for imports or social enterprise.



#pants-investments- offer quoted further down the page with publicity from Social Enterprise UK. Pants hope for another round of funding to follow. shows 104 investors paying £58,365 between them for poverty bonds that were meant to pay them back 3% a year. There is no discussion on the web site, for example of previous crowd funding and whether it had been paid-back. Incentives included promises of discount vouchers and access to an "advisory board" for company 06445650, which provided one more set of accounts, delayed to 2014, and was then struck-off for providing no accounts in 2015 and ceased to exist. Meanwhile a leaflet from the Big Lottery Fund called "social enterprise explained" still quotes the scheme as a good example and states that the money was paid-back.

Pop-up shop press release. and photo

Pants to Poverty was included on the UKTI’s Passport to Export Programme (November 2011 to November 2012) (as above)

"the company released pants bonds to raise £12,500" from 2011 accounts, released in July 2012 and commenting on the next year.

March 2012: Deloitte Social Innovation Pioneer
Deloitte selected a cohort of the leading Social Businesses in the UK after a thorough interview process. We were selected as leaders in our category for which we had the opportunity to share our knowledge with Deloitte staff about our impact and in return receive some organisational support.

March 15th: "Mary's Bottom Line" starts on TV, revealing to people who didn't know that there is a little-known and fragile underwear industry surviving in the UK. "Knickers to unemployment" is a phrase that comes-up. "It's the most brilliant thing I've ever done and I'd love to do it again". Begging the question: why would someone offer an award for importing pants from a sweatshop state when they can be made in a welfare state? What sort of person would do this? Where did they learn their economic theory?


Alternative accounts shown at the bottom of the page.
They state that no tax was paid towards the welfare state in the one year of profit, although there is some tax and national insurance in the Pi Foundation accounts - it doesn't seem important to the people who write the accounts.
Nor did the company work under usual UK employment law, as its UK staff were often interns.
They don't state the same as the Companies House accounts, maybe because of different year-end dates, which also different between company and charity so you can't guess anything about amounts paid by Pants to Poverty to Pi Foundation; Pi just has the usual charity categories of restricted grants and unrestricted donations; it doesn't say where the money came from or where it went to.
Alternative accounts do not include the cost to the UK economy of campaigning against UK manufacturing under a pretence of being part of an industry body.
"During the year the company donated £2,369 (2010: £1,169) to the Pi Foundation, a registered charity."
These amounts are similar - the same kind of scale - to the total money paid-out by the charity in those years. The charity accounts end a month earlier each year.
"the company obtained £27,500 of crowd funding ...[at] 10%...due to be repaid on 30th of June 2010. As the funding was not repaid by the due date the funders ... had the right to convert into equity of 27.5%. ... Stock and other loans £57,752 [@] 24-35%. The loans were repayable in the year. In the event the interest has been waived." - accounts were released in July 2012. 104 individual investors are listed as pledging
"Pants to Poverty was included on the UKTI’s Passport to Export Programme (November 2011 to November 2012) ... access to different types of support, including advice and guidance provided by an international trade adviser, and access to the wider UKTI overseas network."

Naked Fashion: The New Sustainable Fashion Revolution, Sofia Minney, New Internationalist Publications, 2011, second edition 15th of August 2012 A heading and interview for Ben Ramsden. Nothing for Remploy. One for Gallahad Clark, who's Terra Plana 2008 website stated that "China is arguably more democratic" than the UK. This was easy to find in 2011 - much quoted. Some of the listed companies are customers of Futerra PR agency, who's director attended a reception in the House of Lords for the Ethical Fashion Source Awards. Nike sponsors the House of Lords' All Party Group for Ethics and Sustainability in Fashion. Most of the book is paid-for but the forward and contents on the first link are free

A debate in the House of Lords was secured by a lord nominated for the tiltle by the Greater London Authority, who fund London Fashon Week, and reported by Ethical Fashion Forum activist Amisha Ghadiali:


"the accounts are to be audited in December 2010" - but in about December 2010 the director with an accountancy background, Jay Dais, resigned and the accounts were not audited.
The accounts give a very rough idea of profit and loss and more detail about turnover.Taking wholesale and retail together, there is about a zero profit margin after "cost of sales" and "distribution", leaving an un-paid heading called "administration" of £118,000 or £67,000 the previous year. This included some director salaries of £13,063 and £3,316 the previous year but was paid-for by large director loans - gifts in effect - building up to £223,000 by the end of the year. So someone donated £223,000 to help close factories that work in a welfare state.

"we had a limited timescale to recruit several key team members ... with one broadcast, hundreds of people contacted us and we recieved over 20 high calibre candidates for each position" - recommending Ethical Fashion Forum email broadcasts, March 2010


29/08/09 Ramsden gets some space in The Guardian over a few days, as you do:
"My name is Ben and I run Pants to Poverty. All this week we're putting our whole team at your disposal. The running order will go something like this:
Monday - Me
Tuesday - Cecilia (Sales Director)
Wednesday - Jay (Operations Director)
Thursday - Linda (Events)"
Linkedin quoted some connected CV, including people "including", "for", or "at" pants to poverty, when searched in December 2016.
"including... Pants to Poverty " or "for ... Pants to Poverty" were CVs of people who worked at Indian factories or contractors. The Indian factory is high-tec; staff are often on linked-in. Contractors in the UK are sometimes freelance, such as models, photographers, or couple of designers who did the short-term pop-up shop in Sloane Street, sometimes free or "pro bono" such as the ad agency that did a rather worrying film about someone having their pants removed.

"at Pants to Poverty"
was a phrase on 33 CVs mainly from about 2010, explaining the big loss that year. For example the accountant ("Jay - operations director") moved-on in December 2010
A more careful search would reveal what the others did. At a glance, the 33 "at Pants to Poverty" look very employable but ran-up costs. There was a warehouse to pay from the start; now there was an office-full of people on low wages who did not make pants or post them.
One did wholesale, customer complaints, and photography.
One tried to make sense of the system of credit that allowed cotton to be owned all the way through the supply chain. She gets freelance work at London College of Fashion now, explaining how it was done. There is a video of the office crammed with a queue of modelling applicants, in a room full of people doing anything but sew.

One CV mentions graphic work on Adobe Photoshop, Indesign and Illustrator. Maybe begged or borrowed, but costing high hundreds of pounds to buy at the time.

There were a few costs of £15 - £100 a month.
Someone else in the office was good with Shopify, a paid-by-the-month shopping cart program that integrated with Sandbag, a pay-by-the-month warehouse and a paid-for web server at Juno web design who offered web support and design. Another introduced Salesforce, a pay-by-the-month customer relationship manager programme. There was a pay-by-the-month landline, and the subsidised pay-by-the-month landlord office space was in a crowded part of London where people needed travel expenses to arrive, even if they were interns as plenty were - recruited through Enternships or a Cycle-to-lecture and general internship charity called including a group called "ethical fashion bloggers" in the same office block, or Brightone that organises PR internships. Most or all of these agencies needed paying, on top of what the interns got. And working from an office made it harder to grab a snack, so there were pay-by-the-lunch lunches to fund as well. The office was shared with a trade association that had a paid administrator, so there was a pay-by-the-year membership fee.

The blog was unusual in being free.

Some of the jobs were unusual in paying a salary rather than something called "paid internship", volunteering, pro-bono, or student project. The sequence of jobs before and after "executive assistant" suggests an average wage for central London, so those jobs might have paid £2,500 a month each plus employers' national insurance, liability insurance and payroll costs. Or the person could have taken a pay-cut to work alongside a director who got a thousand a month for whatever number of hours. One CV reads "I started at Pants to Poverty as a paid intern, got employed after 6 months and have been managing the entire ship during several month when the owner (Ben Ramsden) was away.", including "handling complaints".

Operations and Finance Director,

Executive Assistant to Operations & Finance Director, Finance Junior (two people in succession), In-house legal, Office Manager, Data Manager & Research Coordinator, Buyer,

Sales Director, Founder,

Executive Assistant (Marketing and Brand Projects), Marketing and Social Media Manager, Head of Sales - West Coast,

Marketing Operations Manager, Coordinator of Online Brand and Retail Activism,

Project Manager - Events, Festivals & Pop Up Shop,
Merchandiser, Design Intern, Intern, Freelance Designer, Creative Assistant, Art Department, Freelance photographer, Press and Marketing Intern, Events and Sales Support, Events and Costume choreographer, Actress and Choreographer/ Dancer, Creative events assistant, Otasha project: Attended and represented Pants to Poverty... and pushed the brand forward,

Project Manager (consultancy),
Ethical Fashion Strategist & Research Consultant, Managing Consultant, Festival Consultant, Brand Design and Project management, Design Consultant, Freelance Consultant for the Luxury Sector, PR Account Manager


08/07/09 Trademark registered in the name of company

23/06/09 Masterclass: Funding and Finance: Identifies specific challenges and opportunities for funding for small to medium enterprises in the ethical fashion sector.

03/06/09 Observer Ethical Business Award Finalist...The Observer Ethical Awards are instrumental in bringing green issues to the forefront of consumer minds and making businesses reassess their attitudes towards sustainability. The awards recognise those who pioneer a sustainable future and identify products, ideas and companies that make ethical living possible. The entrants were judged by a combination of reader votes and by a celebrity panel that included; Jo Wood, Ben Okri, Rick Edwards and Deborah Meaden.

A page dated 2010 on Ethical Fashion Forum tries to promote them as a recruitment service with other offers
"We had a limited time scale to recruit several key team members for Pants to Poverty- with one broadcast, hundreds of people contacted us and we received over 20 high calibre applicants for each position.” Ben Ramsden, Executive Director, Pants to Poverty

Another 2010 ethical fashion forum page urges people not to buy goods from a welfare state like the UK on ethical grounds. It is still live on the ethical fashion forum web site in April 2018 -
The triangle saying "made in Britain" is an Italian design copied off the web site of Equitector shoes, a firm which had to close its factory because of lack of interest in UK manufacturing. The site is still online, now that they get their shoes done by another firm, and you can see a "factory tour" page of the people made redundant by organisations like Ethical Fashion Forum.

"Baroness Lola Young, was appointed a life peer in 2004, having been awarded an OBE in 2001. Her career includes successful roles both in academia and in the arts. I first met Baroness Young [in 2009] when she came to a steering meeting for our DFID funded Spotlight on Sourcing project at Ethical Fashion Forum." -


Quotes about grants and loans pre-2008
"The deferred income of £53,998 are restricted grant money already received, but intended for disbursement in the following year"
The note doesn't say where this money comes-from, but were used to give-out cash from a Cabinet Office social enterprise fund, and Dfid are thanked by Pants to Poverty and others for engagement with civil society in trying to achieve millennium goals. The government set-up a Millennium Commission, as you do, with UK taxpayers' money, as you do.
There is a series of similar statements about funding in the accounts of Pi Foundation Ltd. Someone moved from Zameen Organic - that got funding in Euros - to Pi Foundation where she got "philanthropic funding" of $145,000. The person has also done consultancy work fo rhte UK government according to Linkedin. So it looks as though staff were seconded or funding was provided or that a consultant used funding to be paid to work at Pi Foundation. There was a hope of fiunding more similar work from pants sales, but statements like "we funded" from Ramsden mean "we as taxpayers" rather than "we as underwear buyers".


Limited Liability Company 06445650 with one registered with a single shareholder

Ethical Fashion Forum's similar founding member, Terra Plana, had been a fellow traveller in shared publicity photos and similar guest-speaker events. David Cameron had worn a pair. But the shared publicity no-longer helps after it emerges that the shoes are made at a Chinese factory with labour problms. Terra Plana claims on its web site that China is the only country in the world where you can make modern shoes, and, later, quotes a Chinese supplier saying that "China is arguably more democratic" than the UK.

The business found some European wholesale customers. Fewer press mentions - only a few pages of google listing survive ten years later for "pants to poverty" minus "say pants to poverty".


Trademark registered in Ramsden's name - took a year to be accepted - later expired.

"In 2006 I just decided to go for it. We decided our product would be Fairtrade cotton underwear and called the company Pants to Poverty, and from a loan of £3,000 we sold 11,000 pairs in just six months." - statement in The Guardian - undated Society Guardian piece from 2011 "Custodians of a Brighter Future"

"We started off with us cobbling together £3000 amongst us and then pre-selling enough stock to pay for the order. Within 6 months, we then sold 11,000 pairs to fund all our Make Poverty History campaigning work and put some cash down for the next order.
We've had some support from Unltd ( to the tune of £20k
"We are all volunteers" - Flashmob video
but the rest has been from me giving up my life and a phenomenal amount of probono Branding done by Leo Burnett, Legal done by Lovells and friends that have done a huge amount for the odd pair of pants here and there." - statement in The Guardian 2009 bond-selling question and answer about previous years


number of searches for "ethical fashion" over time2005 was the year that the multi-fibre agreement, protecting welfare state countries from sweatshop competition, ended, and crass ignorant people thought this a good thing.

The year of the Gleneagles Summit with its fear of protest and new government-funded protest provided instead.

It was also the year that M&S made a financial mistake and compensated by moving all their UK production to the far east. In theory there was the Department for Business, regional development agencies like London Development Agency, and all of government ready to take whatever action voters and common sense told them to do. Not the Olympics for example. That was one of the more respectable things that London regional government wanted to do at the time, all done with goodish intentions in a system of private and un-accountable decision-making according to forensic investigations by Deloitte for an all party group of London Assembly members, and then Price Waterhouse for the next Mayor. Journalists were polite about Ethical Fashion Forum, which sounded a bit like a charity (in fact it technically was a charity) but there were pages of column-inches about Rich Mix Cultural Foundation, which spent years knocking-down a perfectly good industrial building and building it up again at public expense. It was a favourite topic of London's Evening Standard to report their latest bit of bonkers spending.

Rich Mix Cultural Foundation was slow to open their free office space to the likes of Ethical Fashion Forum and Pants to Poverty, who used desk space at The Hub, Torrens Street, and a forwarding address from Rich Mix for when their space was ready. The launch alongside Make Poverty History and the new address was just in time - another EFF member called Ciel called their new membership "long awaited". Some kind of central or exclusive planning happened, and a scan of freedom of information requests on finds other people searching another such group called "Common Purpose", which doesn't much overlap with Ethical Fashion or Pants on Google, and "Forum for the Future", which does. This is what The Hub Torrens Street said in 2005. The terms on which subsidy to Pants and Ethical Fashion Forum via Rich Mix giving them free rent are not clear. Rich Mix received millions of pounds of London Development Agency money but is not subject to the Freedom of Information Act and has chosen not to answer questions, but a decade or more later it chose to return mail to Ethical Fashion Forum as "not known" and display a list on its web site of all tenants, none of which are related to this crowd.

Google Trends' graph on the right shows international searches for "ethical fashion" since 2004. A much more detailed search for the UK finds them all in England, mainly London, beginning with a series of spikes of interest that fall back to less than 1% of the peak, and associated with only one other search term, which is "ethical fashion forum", the lobby group where Pants to Poverty was based. links to some of the Ethical Fashion Forum events

Before 2005 there's a good chance of co-ordinated activity between ministries to encourage the appearance of a popular, grass-roots movement for globalization and against social insurance. It's a good guess that students on Chevening Scholarhsips, Great India Scholarships, or Great China Scholarships to study in the UK were encouraged to volunteer for related charities and companies, in a tradition that continued with internships. For example, the person quoted as a founder member of Ethical Fashion Forum and founder of "Sari Dress Project" looks like an overseas student keen to do volunteer work rather than a founder of a business, although she did have a job as a shop assistant for a while.

Pi Foundation company accounts show the same amount in and out as the charity accounts, and a previous year with more turnover. They're not written to explain what the charitable company did beyond support activities for crop production in London and India, nor who paid. There is a loan of £53,998 repaid about the time of the bond issue, money from grants and donations, and expenses including tax and social security. The last set of accounts is more detailed and says that none of the trustees had any expenses or salary. The last major payments were from the Pantrepreneur scheme. The first years' accounts look more like a trading companies accounts, with cost of sales and fixed administrative costs about the same and a small loss, but no distribution costs. "Income consisted of restricted grants of 26,860 and donations of 3,092". Benefits appear to be copied from the Chetnya Organic web site, so presumably the Pi Foundation was meant to help Chetnya.

PANTS TO POVERTY PROFIT AND LOSS STATEMENT IN 3D (accounts quoted from a training exercise)
         Financial P&L 2013
 406,645 Turnover
 271,815 Cost of sales
 134.830 Gross profit
 157,371 Administrative expenses
  25,109 Other operating income
   2,568 Operating profit /loss
       - Interest receivable
       - Interest payable
   2,568 Profit/(loss) on ordinary activities before taxation
       - Tax on profit/(loss) on ordinary activities
   2,568 Profit/(loss) for the financial year 
         (year start and end dates aren't stated. Anyway company and charity have different dates)

3D P&L (all in economic valuation) Environmental Profits 319,462 Benefits of using rain-fed cotton 33,148 Carbon offset value of compost created 3,025 CO2 offsets from Windmill - Trees planted - Biodiversity and Water offsets Environmental Losses (858)Water consumed - Fertiliser and Pesticides consumed (27,2985)CO2 emitted - Toxin Waste released into environment - Threatened or Endangered Animals harmed 81,791 Net Environmental Profits (Loss) Social Profits 200,269 Chetna seed management 3,296 Chetna Sustainable farming training 70,543 L e b e d sustainable farming training 1,700 Value of skill development for factory workers 477 Living wage programme 25 Safety training for factory workers (additional man days) 3,274 Chetna school development programme 2,003 P2P school development programme 281,586 Net social profits (Loss) Combined 3D P&L 2,568 Net Income 81,791 Net Environmental Profits 281,586 Net Social Profits 365,945 Net 3D Profits (losses)

2001 "pants to poverty" - a slogan of comic relief in 2001, backed by celebrities and BBC broadcasts, leading a large number of people to associate the phrase with charity and aid.

Pants to customersPants to investorsPants to voters Pants accounting

Find us on

© - the site you are reading - has no link to companies 09566221, 09566221, 09826547, 07035546 nor associates & neighbours Ethical Fashion Forum formerly at Rich Mix, 35-47 Bethnal Green Road, London, E1 6LA - try linkedin and companies house. Pants to Poverty ® is no longer a registered trade mark. This site has not benefited from exhibitions at the V&A, The Crafts Council, The British Council and the British Fashion Council and promotion by their public relations staff. is not a Deloitte Social Enterprise Pioneer and has not received their help with PR. It has not received soft loans from government channelled through Unltd, the social enterprise finance company. It has nothing to do with the world Sustainable Fashion Summit in Copenhagen, 2014, and does not have an all-party group in the House of Lords debating it.

This site does not have funding from Centre for Sustainable Fashion at University of the Arts' London College of Fashion, Fashioning and Ethical Industry, Delphe Development Partneships in Higher Education from the British Council in Dhaka, UK AID from the Department for International Developemt, or UNIDOm United Nations Industrial Development Organisation, all quoted in a funded publication which listed firms like Pants to Poverty and the fictional Juste and ended "information from the companies themselves ... unverified", as academic articles like this do.
Centre for Sustainable Fashion, London College of Fashion University of the Arts, Fashioning and Ethical Industry (EU funded), Development Partnerships in Higher Educagtion (UK Aid funded), UK AID, United Nations Industrial Development Organisation

This site does not have awards from Delloitte, nor legal help from Hogan Lovells, nor a free youtube advert from Leo Burnett,
Back to solve poverty in four steps