Pants to Poverty logo and trade markPants to Poverty - Shopping
Pants to Poverty - Jobs
Pants to Poverty - Bonds

Change the world one pair of pants at a time, buying them from a democratic welfare state like the UK.

It's possible to buy all the parts, including raw microfibre, made in the UK, but there isn't a cheap range of welfare state pants in the shops. This site might help.

The three titles above - shopping, jobs, and poverty bonds, are links to separate pages. The shopping page lists some sites where you can buy pants made in a democratic welfare state; the jobs page lists some ideas for reducing UK poverty apart from the welfare state, and the bonds page shows accounts of previous companies that sold poverty bonds

         Pants to Poverty  two companies ... see Pants accounting below   note
11/10/16 Struck-off no accounts 11/10/16                          ?      (#2016)
25/08/15 Registered no accounts 31/10/15                          ?      (#2015)
         sole trade no accounts 31/10/14                          ?      (#2014)
10/02/15 Struck-off no accounts 31/10/13     judgement against  902      (#2013)
21/01/14 small company accounts 31/10/12                   £  1,548      (#2012)
31/07/12 full          accounts 31/10/11                   £  4,811 loss (#2011)
31/07/11 full          accounts 31/10/10                   £164,962 loss (#2010)
04/11/10 small company accounts 31/10/09                   £ 65,392 loss (#2009)
19/04/10 small company accounts 31/12/08                   £ 22,793 loss (#2008)
05/12/07 Registered. £53,998 grant money                   £256,410 loss (#2009)
    2006 sole trader                                              ?      (#2006)
    2005 funded as a member of The Hub, with Ethical Fashion Forum       (#2005)

Pants to customers - Pants to investers - Pants to voters - Pants accounting

Where are my pants? (Readers' Letters to Ethical Consumer Issue 157, Nov/Dec 2015)

I’m writing, because I have good reason to believe that Pants to Poverty may have gone out of business. In brief, (excuse the pun), I placed an order over 2 weeks ago, which has not arrived, and they have failed to reply to three emails, and their phone number is ‘unrecognised’. A web search revealed Facebook postings from several other customers who have had the same experience, going back to the end of June [2015]. Are you able to shed any light on what has become of this company which you currently giving a top ethical rating?
- Guy Johnson, by email

Ben from Pants to Poverty replies...

I have absolutely no excuse but by way of an explanation:

I now have enough money to send you your pants and to all those that have been waiting.

..pants on fire (Readers' Letters to Ethical Consumer Issue 160, May/June 2016)

Following Guy Johnson’s letter in your Nov/Dec edition (EC157) and the subsequent response by Ben [Ramsden] at Pants to Poverty, I thought it would be fine to order some pants. I have had plenty of their pants before though never via the internet. My order was placed on 11 Jan and I paid via credit card through PayPal. The payment went through but no pants, no replies to my emails, no functioning phone at Pants to Poverty and I am clearly very disappointed. It leaves a sour taste.
- Mrs Angry, by email

Ed: Similar problems were reported by the Guardian on March 29th. It would be wise to avoid Pants to Poverty until further notice and we have removed them from our product guide on the website.

Gaps in the documentation

verbiage tagcloud using words from the ethical fashion forum web site - spearheaded, artizan, ethical, platfom, showcased, award, trailblazing, innovative, fashionIt's possible that Ramsden did a day job to support his business, because he wasn't on duty for months in a row, depending on interns, staff and contractors to run the business for him. One of the directors paid over £200,000 into the company accounts as directors' loans as well. Or else Ramsden travelled to India, as he wrote in his blog, then "a pan-European movement took away our lives", as he wrote in the "Pants on fire" statement. Linkedin now mentions work with C&A, the chain of clothes shops that closed in the UK. Whatever he did, he had the time and ticket to go to Calais when an ordinary ebay trader would be at home posting pants rather than saying"turnover was insufficient" in the 2014 accounts and taking orders in 2016 that would not be posted.

Lots of businesses reach this point. It would be good if there were adult education classes available to people who are too old, young, or frazzled to juggle all the jobs in a business when bad at some of them and too poor to pay for experts and contractors. It would be good if there were training in all the specialised things like how to make shoes or underwear or web sites or photographs that people are willing to pay for.

Unfortunately, after the banking crisis, the boom in development agency funding ceased, and when it had existed around 2005, it had not been spent on the vital things. It had been spent on training by Mr Ramsden and the others at Ethical Fashion Forum as part of some scheme to sort-out India which didn't work.

Juno web design of Nottingham set-up the Wordpress and Shopify web site. Stock was at Sandbag of Reading, a pick-and-pack warehouse. There are 33 connected CVs on Linkedin, includings some employees. A colleague did web updates and changes, wholesale, some of the blogging, and customer phone calls. Finance juniors chased invoices.

Ramsden told interviewers that he'd been a trader at school, had a very successful career in telecoms before living with a remote clan in a forest, then after a stint campaigning against UK trade, had borrowed £3,000 and sold £11,000 of pants in his first six months before going on an adult education class in how to run a small business.

Linkedin reveals that very few of the people sharing an office and public funding at Ethical Fashion Forum had much to do with the rag trade. For example, Ethical Fashion Forum founder member Solitaire Townsend of "Swishing", a clothes-swapping movement, is also a director of Futerra Communications, a major PR contractor to government, researcher for government and advisor to individual ministers in the 2000s. "It's complicated", and official told parliament. Tamsin Lejuene was presented as founder of Ethical Fashion Forum and importer of dresses for a firm called "Juste", that never quite existed, and the hype continues on the list of Ethical Fashion Forum founder members' CVs. Few of them are part of an industry they label "ethical fashion", with them as the "industry body for ethical fashion", always ready to offer an interview, referral to a consultant or a £200 guest speaker. Attendance at a masterclass and lecture day was £240. A common theme would be "what is ethical fashion?", or "ethical fashion definition".

"Today, Pants to Poverty is a leader in sustainable fashion for introducing socially responsible supply chains.", says the Ethical Fashion Forum web site, offering Ramsden as a speaker or consultant, which must be useful because one of his few sources of income for a while must have been fees for consultancy and guest-speaker events where he claimed to be successful.

When the staff left, Ramsden left the web site was left un-changed with the same stock and job-ad for a year or so before dissapearing, with pages archived as late as the 10th of May. So someone who would get any ebay account closed for being hopeless was presented to the press as all the kinds of words that were used until things went wrong, and for some reason the press agreed and took a long time to take him off their lists of top suppliers, guest speakers, competition-judges, and next award winners.

One of the few assets that Pants to Poverty still had was extra-ordinarily sympathetic coverage from a group of journalists as above, which begs the question why they didn't report UK manufacturing like Mary Portas' "knickers to unemployment" project in the same way.

Pants to Poverty: an update and apology published by Flint Development Group on their web page on 12th of May then part-deleted
"Dissapointing news ... we spent the last several months with lawyers, accountants, my own team including ... an MBA... " Then by email, when asked for a copy - "... there are some structural problems with the P2P model (mostly supply chain and distribution, but also some finance issues) - we found that 30% of sales in the models were coming from "other" which was unidentified and where all the profit was (and in fact break even....) and other issues."

Just before this column went to press, you received an email from Flint Development Group which says it is managing Pants to Poverty with an option to take over the shares. It says that “due to gaps in the documentation” it has experienced “difficulties with customer service”, but you will be refunded.
- quoted in The Guardian 29th of May 2016

Then, offered a list of UK manufacturers who could help reduce poverty in the UK, including fairtrade, Flint replied "I was not aware that the UK grew organic cotton or had a fairtrade supply chain?."

Pants to customers - Pants to investers - Pants to voters - Pants accounting

104 private investers lent over £53,000 in September 2012 to a company wound-up after a year or two

There was no question and answer section on the pitch, nor audited accounts. Tentative figures of pledges received suggest up to £58,365 of investment. Lawyers Hogan Lavells advised on how to avoid acountability, assuming that the organisation and investers knew what they were doing and not taken-in by government-backed PR. A student from Beijing Institute of Clothing Technology, interning at a Chinese fashion PR company, did the animation. It isn't stated how that contact was made.
Investers were a little more savvy in spotting vague security, blurred boundaries between descriptions of what Pants to Poverty did and what a large Indian farmers' co-operative did, and lack of detail about previous loans. The pitch is like some of the ones on Funding Circle that say "customers coming soon ... help us expand". Ethical Consumer magazine's guess was that they had "an effective if not explicit policy at addressing workers' rights".
The company only raised about half its hoped-for £100,000.

'The Bonk of Pants' – neither a Bank nor a Bond – it's a Bonk offering 10.2% annual interest! Pants will use the funds raised in the Bonk to drive sales of their world changing pants and create massive impact for the farmers and factory workers they work with. '

The Bonk of Pants' was devised in the face of financial regulator stipulations, which do not allow the words “Bank” or “Bond” to be used. So for the bonk was born!

In the Bonk of Pants, each lender receives a 10.2% APR made up of 3% interest in cash and 7.2% in pants. The full list of pantastic benefits to each lender includes:

• 3% interest in cash per year (till repayment after year 5 when the company no longer existed)
• 7.2% equivalent interest in pant vouchers per year, with more for larger investers
(there is a scale of rewards for different sized investments)
• Ticket to the Pants Annual General Party
• Access to the Pants to Poverty Advisory Board
• The chance to experience Pants to Poverty’s farms and factories in India first hand
(unspecified - maybe a chance to pay to go, or a lottery)
£5,000  8 £40,000 
£2,500  9 £22,500
£1,000  9 £ 9,000
£  500 11 £ 5,500
£  250 13 £ 3,250
£  100 11 £10,100
£   50 28 £ 1,400
£   25  7 £   175
£   10 13 £   130 
£ blog  2 _____ _ 
total 111 £53,055 
not listed  5,310
headline  £58,365

What is the social/environmental problem / issue that this project will address?

At every stage of the supply chains of the global fashion industry there are regularly huge exploitation of people and planet. An example of the worst cases are when farmers are driven to suicide when they cannot sell their crop for the cost of producing it with unnecessary pesticides, lose their land, dignity and will to live. Another example could be the draining of the Aral Sea due to over use of water. Another could be sweatshop labour keeping people trapped in the prison of poverty. The list goes on!

One of the biggest issues is that people think that this is just the way that things are. This is where we come in and have built an amazing value chain community beautiful from cotton to bottom to prove that fashion can change the world! HOWEVER, this is based on trade, and without trade it won’t work. So the Bonk of Pants campaign will act as the catalyst for our amazing programmes to scale and act as the catalyst for transformation across the industry. Sweet dreams are made of this!

Can you give us some statistics on this problem?

What is your solution?

We have spent the last 7 years rebuilding the textiles supply chain to prove it can be sustainable. We’ve done this, and so now need to scale it. To scale it we need to invest in it and open up our value chain community to consumers as investors. Hence the bonk! No other brands we know of can trace their supply chain back to seed like we can. Nestled in the heart of luscious hills criss-crossed with rivers are the villages of Semla, Banjipali and Kuibahal in Orissa who the pants bonk will enable us to work with forever. Surrounding the villages as far as the eye can see are miles and miles of beautiful organic farms supported by the company that the farmers own: Sourcing our cotton directly from the villages supporting them on education programmes, fairtrade premiums and much more, we then transport the cotton to production with no child labour and only with paying fair wages to workers at our amazing garment partner Through carbon neutral production, a new real living wage and empowerment programme, and much more, they manufacture our gorgeous underwear and together with Chetna form the basis of our value chain community.

We’re also working with big businesses like Deloitte to build brand new impact measurement tools so that we can quantify and communicate the social, environmental and financial profit from cotton to bottom to all stakeholders. This is called our 3 dimensional profit and loss statement! However, we are a social business and not a charity, and so the only way to create and expand on our impact to expand our value chain community and really prove that our way of social business is better business, and, ultimately we’ll do to old business what new media did to old media! We need you to make it happen!

£100k in 100 days Our business currently maintains a net 15% financial profit achieved through the dedication and passion of our staff, a small grant from Unltd and some very kind people lending us funds to assist with cashflow
[?] - . However, the increase in capital created by the successful completion of this campaign will move us a lot closer to our aim of becoming the greatest underwear brand on the planet, we just need your help to get there, providing you with many great benefits in return.

How will you deliver this?

Pants to Poverty’s Plan of Action:

Where the money will go:

Recycling money to maximise impact:

Italic text is a quote from Pants to Poverty's bond prospectus, which was tipped by The Guardian as an example of how to help such organisations. There is no reference to anything like national insurance in the UK or in India, or promoting good tariffs or goods made in the UK. Ramsden also won a global leadership award - it isn't said how many people applied - for a series of sales points which he tried to put in financial terms. The trouble is that you can write anything you want into a chart like this and assume anything you want about your competitors. He takes as an example the only year in which he declared a profit.

Pants to customers - Pants to investers - Pants to voters - Pants accounting

Pants to funders could be another name for this section. Public sector funders awarded small grants and a lot of PR opportunities to Pants, at the expense of other companies such as Remploy, or any company making goods in a democratic welfare state. Where direct grants were made, they were at the expense of any other payment that government makes. At some point, somewhere in the heirachy, were elected MPs and ministers with their political advisors and enthusiasms and view of the world. So, as voters, this is what we got.

Funding Fibs: the largest benefit claim by Pants and similar groups is for teaching

It's harsh to say that the funding groups like Ethical Fashion Forum and Pants to Poverty was funding fibs, but that is the pattern of seminars by Ethical Fashion Forum, statements by their director Claire Lissaman, statements by Pants, and teaching materials by the Otasha educational charity that supported both. The shared fib was to say that UK production is not as ethical as whatever else. For example "There is only one large scale factory in the world (so far) that pays all workers a real living wage", a statement about Armstong Mills in India. This was paid-for buy UK taxpayers and a few underwear buyers. UK taxpayers had to pay to be lied-to through a series of small subsidies and losses. That teaching effort seems to be the main thing in Pants accounts that would not be in the accounts of another fairtrade importer.

Pants to Investers was the next fib - saying they would be repaid - and Pants to Customers - saying that they would get their pants. Pants was not responsible for all statements by associated companies - such as the one on Terra Plana's web site that "China is arguably more democratic than the UK", but it shared subsidy publicity and training seminars with other Ethical Fashion Forum supporters. Ethical Fashion Forum would pretend to be the industry body for ethical fashion and invite Pants, who shared an office, as a guest speaker to share their seminar funded by new members or the Department for Internatinal Development or Business Link or whoever they could persuade to send them a cheque.

Even if teaching is true, it is hard to value. Every teacher knows that good teaching requires keen students, so teaching offered as some kind of donation, then valued for the purpose of funders is a slippery concept.

For example, there was a two-day seminar run on how to write procurement bids with environmental benefits, run by a London voluntary sector contractor to the London Development Agency and EU a year or two ago. For a two-day seminar to a crowded room, they valued the session at over £1,000 per attendee for the purposes of accounting to the EU and London Development Agency, or less for the people who dropped-out after day one because it wasn't specially good or wanted. This wasn't run by Ramsden, but he did work with a consortium of further education colleges to run an Apprentice-style competition to sell pants. Looking at the videos of contestants on youtube, it's clear that they haven't learned the sales points of Ramsden's product. Asked what they've learned, some pause a while and say "teamwork?". I don't know if there are any Ofstead reports on the process, which ended after three years. Ethical Fashion Forum happened to win a contract themselves, to Business Link, to advise people in London how to run a small business. It was run in association with Newham College. I don't know why, but it wasn't repeated. A Dfid-sponsored online course in buying and selling "ethical" products is reviewed as wooden. Teaching materials from an associated charity, which supplied interns for Pants, are blatently untrue; they are an attempt to stop people buying British products, based on lies. The charity pulled-out of the project.

There is one part of the accounts simplified-out, Aldi's German branches sold some clothes from Armstong Mills made of organic faitrade cotton - presumably from Chetna. Nudie Jeans too.The accounts don't show what extra benefit a Pants product has compared to an Aldi or Nudie organic fairtrade one. They don't detail the cash payments and they don't say if there is some clever way of withholding the fairtrade premium price for cotton and then paying it as part of a charity donation. Presumably, if there is a difference between Aldi fairtrade organic and Pants fairtrade organic, it is in the teaching.

There are unstated social costs to voters and taxpayers in a welfare state

Half UK budget deficit 'is down to job destruction in older industrial areas' - Report finds that legacy of hollowing-out of manufacturing in 1980s is far more people claiming incapacity benefits This is a Guardian article about the costs to society of factory closures, not mentioned in pants' training and education, that UK taxpayers funded.

A supply chain already exists to make clothing and pay taxes towards a welfare state. The price would not be much different, the benefits paid-for would include an NHS and universal secondary education, and there would be no need to let people down by trying to manage a slow supply chain with decisions made months-ahead to allow production on the back of the globe. A quick look at reports from Skillfast, the sector skills organisation that includes textiles, shows reductions of 43% in VAT registered companies weaving, knittting and making-up fabric into garments, so far as can be guessed from the data they give to VAT offices from 2002-2008. I don't know if that's turnover or the number of VAT-registered units, but 43% was a lot before it went.

Membership of a free office, PR stunt and pretend trade association called Ethical Fashion Forum obscured further still. Pants and EFF ran seminars together. For example a seminar they ran called "buying from co-ops". Every guest speaker talked about buying from co-ops in places like India. Asked about UK co-ops, they looked a bit embarassed and said it wasn't their speciality. A few months later, Equity Shoes of Leicester stopped making shoes and laid-off the last of its few hundred staff after a hundred years of trading as a staff co-op. Just a few orders, a bit of free PR, or some big advance order would have kept them afloat. One of their local MPs at the time was even in charge of a grant to London Fashion Week for overseas buyers' subsidy via the Department for Business where she was minister. She could have swapped-around some grants to help them, but the idea didn't come to mind. It may have come to mind later. She quit politics and moved back to Australia. The minister for the Department for Overseas Development and then Department for Environment and Rural Affairs was an MP in Leeds, where there is a garment-making industry too. Again, it didn't occur to him to move some grants around, quash this lot and get some people to help sell garments made in Leeds. Then there were us-lot. The voters and opinionated people, including journalists and college lecturers in economics, development studies and social policy. This is the effect of all of us neglecting UK manufacturing:

Looking at the Armstrong Mills and Chetna Organic web sites, it turns out that they supplied a fabric manufacturer in Hungary, which went bust in September 2016. A fair attempt at this thing called "accounting in 3D" would try to quantify what social insurance the Hungarian mill supported that the equivalent production in India supported less or more, a subject few people know about and which these accounts obscure even more.

There are unstated social costs to voters and taxpayers in country without a welfare state, like India

In India there is the cost of diverting attention away from the need for smart tariffs that force the Indian government to cut its space programme and expand its existing national insurance programme to cover self-employed farmers or people who have never worked. Where the fair trade scheme allows farmers to vote on what to do with a fair trade premium, it's reported that they vote for schemes like this on a private local scale, but these can't cover people who are out of work so a national scheme would be better. This isn't an argument against buying a fair trade or an organic product from India if it has to be bought from India anyway, but it is an argument against bigging-up the supply chain with words like "ethical", and keeping quiet about the possibility of smarter tariffs.

Pants to customers - Pants to investers - Pants to voters - Pants accounting

         Pants to Poverty  two companies                                   note
11/10/16 Struck-off no accounts 11/10/16                          ?      (#2016)
25/08/15 Registered no accounts 31/10/15                          ?      (#2015)
         sole trade no accounts 31/10/14                          ?      (#2014)
10/02/15 Struck-off no accounts 31/10/13                          ?      (#2013)
21/01/14 small company accounts 31/10/12                   £  1,548      (#2012)
31/07/12 full          accounts 31/10/11                   £  4,811 loss (#2011)
31/07/11 full          accounts 31/10/10                   £164,962 loss (#2010)
04/11/10 small company accounts 31/10/09                   £ 65,392 loss (#2009)
19/04/10 small company accounts 31/12/08                   £ 22,793 loss (#2008)
05/12/07 Registered  £53,998 grant money                   £256,410 loss (#2009)
    2006 sole trader                                              ?      (#2006)
    2005 funded as a member of The Hub, with Ethical Fashion Forum       (#2005)
         Pi Foundation charity & company       in      out
         struck off no accounts 06/09/16
         no report
         no accounts            30/09/15
         no report
         no accounts            30/09/14
         no report
01/07/14 full          accounts 30/09/13  £ 1,944  £ 4,220  £ 2,276 out  (#2013) 
02/06/14 charity report         29/09/13        "        "        "
01/07/13 small company accounts 30/09/12  £ 9,156  £ 9,171  £    15 out  (#2012)
11/04/14 charity report         29/09/12        "        "        "
30/06/12 full          accounts 30/09/11  £11,442  £ 9,171  £ 2,271 in   (#2011)
30/07/12 charity report         30/09/11        "        "        "
28/08/11 full          accounts 30/09/10  £29,952  £31,188  £ 1,236 out  (#2010)
         no report              30/09/10        ?        ?          
                                                            £ 1,256 out
14/06/10 registered @ charity commission 
10/05/10 registered @ companies house - negative margin after the cost of hype complexity & contracting-out, despite low pay.
Other UK pants suppliers try to do everything themselves from home or an industrial site and to keep things as simple as possible, whether they are manufacturers or wholesalers.
Check-business for the Pi Foundation company accounts


Today, Pants to Poverty is a leader in sustainable fashion for introducing socially responsible supply chains. ... moving kids out of forced child labour and into education. - Ethical Fashion Forum page about Pants to Poverty: thank you! The next stage is to persuade politicians end economists of the need for non-market or "social" clauses in tariffs


12/05/16 Flint's rejection of the company as a gift is posted on the Flint web site confirming negative profit margins as a reason.
10/05/16 last archived date before the web site shows a blank white page
Linkedin reports the company as running till April.

00/03/16 Founder Ben Ramsden blogs that his last staff were laid-off in February 2016 and the last un-deleted blog post at the end of February quotes price reducations to £15. Later blog posts state that the company had run out of money and "taken everything in-house", giving-up the office, phone number and email address just in time to miss Trading Standards chasing claims from customers "out of pocket". While working as a sole trader, responsible for updating the website when pants run-out, storing the stock and posting pants at UK post offices after getting paypal orders, Ramsden goes to France with some people making a film about refugees. An ebay seller who did this would loose the ebay account if there were a lot of orders, which could be why Ramsden does not ebay. If so, a person funded by Business Link to provide small business training in Tower Hamlets is the same person who can't run an ebay account, but that's a guess.
29/03/16 Guardian article quotes the blog posts above, headed "Pants to Poverty looses its ethical stance". Ethical Consumer Magazine quotes an explanation below, which is that Ramsden's "in house" system involved going to Calais for some filming while working as a one-person business.

Other traders manage businesses that are growing or shrinking, and still keep hold of the stock and the web site. Manchester Hosiery even managed to deliver stock to me while in administration. Online traders and ebayers can use Paypal to pay for postage as each Paypal order comes-in, whether or not they have un-payable debts.


31/10/15 this was a new limited liability and company number, but easily recognised as though the same. The firm didn't state company details on their site.
00/10/15 British Council bus promotion of Ethical Consumerism in South Korea, September 2015, linked to a Cabinet Office grant programme administered by the British Council, for training social enterprises overseas. The British Council declined a request for background documents.
28/07/15 #pants-orders below. Other sites show online complaints about the warehouse and distribution company - Sandbag - about how it distrubutes generally so the problem might not all have been Pants' fault.
00/03/15 Ethical Consumer viewed Pants to Poverty website,, for the company's supply chain management policy. The company made pants out of Indian organic cotton and had a factory in India. The factory was said to be working towards driving forward with a brand new empowerment and real living wage programme for all of the workers in the factory. Due to the fact the company had a turnover of less than £8 million and had an effective if not explicit policy at addressing workers' rights within its supply chain, it received a Ethical Consumer's best rating in this category.
This is a better rating than for companies that make things in a welfare state like the UK. See alsoe /#pants-orders below.
Britain Is Great - leading British social enterprise - UKTI - January 2015 - "The GREAT Britain campaign run by the UK Government's department for Trade and Industry showcases the very best of British Businesses. We were selected as one of the country's leading 3 social businesses to launch their campaign in New York and Seoul." - quote from pants online


00/07/14 Judge of the Ethical Fashion Award, Lndon Graduate Fashion Week - quote from the operations director's CV on Linkedin ... "Public speaking at conference, catwalks, workshops and other events"

Big Lottery Fund pdf and booklet "Social Enterprise Explained" quotes Pants to Poverty as a model of "crowdfunding" in the sense of borrowing, and states that investers got their money back:
Case Study 1: Bonk of Pants
Social enterprise underwear brand, Pants to Poverty, raised a total investment of £58,365 from over 100 supporters through social crowd-funding website, Buzzbnk. The money was raised through bond-style deal, enabling the enterprise to expand their operations with investors getting their money back plus 10.2% interest per year of which 3.0% is payable in cash and 7.2% in pants.

UK Trade and Investment Programme ... Other Professional Services-Gateway - Export Vouchers (Autumn Statement) Trade Development - Service Delivery PANTS TO POVERTY LTD 38653 3000 E1 6LA GRANT Programme" - quote from UKTI spreadsheet date online. 38653 is in a column for reference numbers;
£  3,000 is a grant in pounds on top of publicity and any other expenses and costs to other UK underwear manufacturers.

16/10/14 Price Waterhouse Coopers complete a report on spending by Mayor Rahman at Tower Hamlets Council, chanelled to his political supporters at about the time of proven electoral fraud. Ethical Fashion Forum, Pants to Poverty, and their landlord Rich Mix are not mentioned, but Rich Mix looses this group of subsidised tenants within a year, including a charity that employed PR interns for Pants to Poverty and Ethical Fashion Forum, and a group called Ethical Fashion Bloggers. Letters are returned "not known" and the Rich Mix arts centre publishes a list of tenants on its web site, showing nothing related still in the building.

History.and general background, not directly about Pants to Poverty.
This report follows another two reports over the past decade - one by Deloitte and then one by Price Waterhouse - for the assembly and then Mayor of London into the London Development Agency and in particular its arts funding for projects like Rich Mix and the Laban Dance Foundation which were expensive whimsical and useless. The reports I have read are quiet about the tenants of Rich Mix, who got cheap rent rather than cash; there is considerable criticism of Rich Mix itself in the first reports, along with debates in the London Assembly and articles in London newspapers. The reports on London Development Agency, which supposedly funded the organisations to promote employment, found little clear corruption, and a lot of systems removed from the monitoring of public spending so that whimsical political spending can be done.

Meanwhile there was a mayor's office in China and a company housed at London College of Fashion which was meant to introduce UK designers to Chinese manufacturers. It was called Creative Connexions and shared a platform with Ethical Fashion Forum for an event called "making it ethically in China". To start-up, it got a large payment from the higher education funding council one year - over 80% of the entire budget - as well as office space at the college, squeezed-in between photography, languages and the students union. So there is evidence of overlapping political enthusiasms by government ministers, regional government, and council government all using underhand techniques to promote far-eastern clothing imports through quangos like the Higher Eductation Funding Council. London College of Fashion overlaps with some of these initiatives, such as funding for "making it ethically in China", and Creative Connexions. Common themes are attempts to educate the public in an underhand way, a belief in free trade at all costs except perhaps artizan workers in poor countries, and names of public organisations like The Crafts Council, The British Council, The British Fashion Council, the V&A, The Higher Education Funding Council, the BBC (which ran a magazine called Ethical Threads for a while), the Centre for Sustainable Fashion (part of London College of Fashion), and of course an all-party group in the House of Lords. Another theme is silence about UK manufacturers. Remploy, the state-backed clothing company set-up to employ disabled workers, is never mentioned in the same documents as these globalisation plans. Nor any other UK manufactuer, even if the minister for, say, trade, happens to be MP for part of Leicester where a big shoe factory closes. The minister still signs-off a grant to pay journalists to see London Fashion Week, where they promote chinese and far-eastern fashion at the expense of UK manufactuers.


Ethical Fashion Forum: goods from badly-run countries shows-up on search engines from some time in 2014. got a copy in December so Bing and Google would have got it a bit earlier. The first archived version shows a lot of signs of previous work.


£    902 unpaid debt appeared a couple of years later after the company closed. A creditor sued by mistake - possibly RBS with its charge over the company for invoice finanance.
£223,000 directors' soft loans were probably partly repaid from bondholders' loans or turnover, and probably partly un-paid; the director left.
£ 41,000 bondholders's loans were left unpaid in 2011; only the bondholders know how much money they got back if any.
£ 53,998 restricted grant money already received but intended for disbursement in the following year remains a mystery from the 2006 Pi Foundation accounts; linkedin suggests "Philanthropic donations" after previous funding in euros for Zameen Organic petered out.
These are figures not declared as profit or loss on the main accounts at the top of the page.

Pants to Poverty was included on the UKTI’s [...]Gateway to Global Growth Programme (February 2013 to February 2014). ... gave the company access to different types of support, including advice and guidance provided by an international trade adviser, and access to the wider UKTI overseas network. On the Gateway programme, the company was also able to access funding towards the costs of certain activities, such as

UKTI funding to Pants to Poverty for these activities amounted to £4,000. ...DIT does not hold any information related to the bus promotion tour as this was organised by the British Council. - Freedom of Information response from the Department for Business - this fugure overlaps with the figure quoted in 2014. It doesn't say that the international trade adviser checked whether the firm was doing a maximum amount of manufacturing in the EU before allowing further funding; that system doesn't exist.


#pants-investments- offer quoted further down the page with publicity from Social Enterprise UK. Pants hope for another round of funding to follow. shows 104 investers paying £58,365 between them for poverty bonds that were meant to pay them back 3% a year. There is no discussion on the web site, for example of previous crowdfunding and whether it had been paid-back. Incentives included promises of discount vouchers and access to an "advisory board" for company 06445650, which provided one more set of accounts, delayed to 2014, and was then struck-off for providing no accounts in 2015 and ceased to exist. Meanwhile a leaflet from the Big Lottery Fund called "social enterprise explained" still quotes the scheme as a good example and states that the money was paid-back.

Pants to Poverty was included on the UKTI’s Passport to Export Programme (November 2011 to November 2012) (as above)

"the company released pants bonds to raise £12,500" from 2011 accounts, released in July 2012 and commenting on the next year.

March 2012: Deloitte Social Innovation Pioneer
Deloitte selected a cohort of the leading Social Businesses in the UK after a thorough interview process. We were selected as leaders in our category for which we had the opportunity to share our knowledge with Deloitte staff about our impact and in return receive some organisational support.

March 15th
: "Mary's Bottom Line" starts on TV, revealing to people who didn't know that there is a little-known and fragile underwear industry surviving in the UK. "Knickers to unemployment" is a phrase that comes-up. "It's the most brilliant thing I've ever done and I'd love to do it again". Begging the question: why would someone offer an award for importing pants from a sweatshop state when they can be made in a welfare state? What sort of person would do this? Where did they learn their economic theory?


Alternative accounts shown at the bottom of the page.
They state that no tax was paid towards the welfare state in the one year of profit, although there is some tax and national insurance in the Pi Foundation accounts - it doesn't seem important to the people who write the accounts.
Nor did the company work under usual UK employment law, as its UK staff were often interns.
They don't state the same as the Companies House accounts, maybe because of different year-end dates, which also different between company and charity so you can't guess anything about amounts paid by Pants to Poverty to Pi Foundation; Pi just has the usual charity categories of restricted grants and unrestricted donations; it doesn't say where the money came from or where it went to.
Alternative accounts do not include the cost to the UK economy of campaigning against UK manufacturing under a pretense of being part of an industry body.
"During the year the company donated £2,369 (2010: £1,169) to the Pi Foundation, a registered charity."
These amounts are similar - the same kind of scale - to the total money paid-out by the charity in those years. The charity accounts end a month earlier each year.
"the company obtained £27,500 of crowd funding ...[at] 10%...due to be repaid on 30th of June 2010. As the funding was not repaid by the due date the funders ... had the right to convert into equity of 27.5%. ... Stock and other loans £57,752 [@] 24-35%. The loans were repayable in the year. In the event the interest has been waived." - accounts were released in July 2012. 104 individual investers are listed as pledging


"the accounts are to be audited in December 2010" - but in about December 2010 the director with an accountancy background, Jay Dais, resigned and the accounts were not audited.
The accounts give a very rough idea of profit and loss and more detail about turnover.Taking wholesale and retail together, there is about a zero profit margin after "cost of sales" and "distribution", leaving an un-paid heading called "administration" of £118,000 or £67,000 the previous year. This included some director salaries of £13,063 and £3,316 the previous year but was paid-for by large director loans - gifts in effect - building up to £223,000 by the end of the year. So someone donated £223,000 to help close factories that work in a welfare state.


In 2009, Ramsden got some space in The Guardian over a few days, as you do:
"My name is Ben and I run Pants to Poverty. All this week we're putting our whole team at your disposal. The running order will go something like this:
Monday - Me
Tuesday - Cecilia (Sales Director)
Wednesday - Jay (Operations Director)
Thursday - Linda (Events)"

Linkedin quoted some connected CV, including people "including", "for", or "at" pants to poverty, when searched in December 2016.
"including... Pants to Poverty " or "for ... Pants to Poverty" were CVs of people who worked at Indian factories or contractors. The Indian factory is high-tec; staff are often on linked-in. Contractors in the UK are sometimes freelance, such as models, photographers, or couple of designers who did the short-term pop-up shop in Sloane Street, sometimes free or "pro bono" such as the ad agency that did a rather worrying film about someone having their pants removed.

"at Pants to Poverty" was a phrase on 33 CVs mainly from about 2010, expaining the big loss that year. For example the accountant moved-on in December 2010
A more careful search would reveal what the others did. At a glance, the 33 "at Pants to Poverty" look very employable but ran-up costs. There was a warehouse to pay from the start; now there was an office-full of people on low wages. One did wholesale, customer complaints, and photography. One tried to make sense of the system of credit that allowed cotton to be owned all the way through the supply chain. She gets freelance work at London College of Fashion now, explaining how it was done. There is a video of the office crammed with a queue of modelling applicants, in a room full of people doing anything but sew.

One CV mentions graphic work on Adobe Photoshop, Indesign and Illustrator. Maybe begged or borrowed, but costing high hundreds of pounds to buy at the time.

There were a few costs of £15 - £100 a month.
Someone else in the office was good with Shopify, a paid-by-the-month shopping cart program that integrated with Sandbag, a pay-by-the-month warehouse and a paid-for web server at Juno web design who offered web support and design. Another introduced Salesforce, a pay-by-the-month customer relationship manager programme. There was a pay-by-the-month landline, and the cheap or free office space was in a crowded part of London where people needed travel expenses to arrive, even if they were interns as plenty were - recruited through Enternships or a Cycle-to-lecture and general internship charity called, in the same office block, or Brightone that organises PR internships. Most or all of these agencies needed paying, on top of what the interns got. And working from an office made it harder to grab a snack, so there were pay-by-the-lunch lunches to fund as well. The office was shared with a trade association that had a paid administrator, so there was a pay-by-the-year membership fee.

The blog was unusual in being free.

Some of the jobs were unusual in paying a salary rather than something called "paid internship", volunteering, pro-bono, or student project. The sequence of jobs before and after "executive assistant" suggests an average wage for central London, so those jobs might have paid £2,500 a month each plus employers' national insurance, liablity insurance and payroll costs. Or the person could have taken a pay-cut to work alongside a director who got a thousand a month for whatever number of hours. One CV reads "I started at Pants to Poverty as a paid intern, got employed after 6 months and have been managing the entire ship during several month when the owner (Ben Ramsden) was away."

Operations and Finance Director,

Executive Assistant to Operations & Finance Director, Finance Junior (two people in succession), In-house legal, Office Manager, Data Manager & Research Coordinator, Buyer,

Sales Director, Founder,

Executive Assistant (Marketing and Brand Projects), Marketing and Social Media Manager, Head of Sales - West Coast,

Marketing Operations Manager, Coordinator of Online Brand and Retail Activism,

Project Manager - Events, Festivals & Pop Up Shop,
Merchandiser, Design Intern, Intern, Freelance Designer, Creative Assistant, Art Department, Freelance photographer, Press and Marketing Intern, Events and Sales Support, Events and Costume choreographer, Actress and Choreographer/ Dancer, Creative events assistant, Otasha project: Attended and represented Pants to Poverty... and pushed the brand forward,

Project Manager (consultancy),
Ethical Fashion Strategist & Research Consultant, Managing Consultant, Festival Consultant, Brand Design and Project management, Design Consultant, Freelance Consultant for the Luxury Sector, PR Account Manager

Observer Ethical Business Award Finalist
Observer Ethical Awards
June 2009

The Observer Ethical Awards are instrumental in bringing green issues to the forefront of consumer minds and making businesses reassess their attitudes towards sustainability. The awards recognise those who pioneer a sustainable future and identify products, ideas and companies that make ethical living possible.

The entrants were judged by a combination of reader votes and by a celebrity panel that included; Jo Wood, Ben Okri, Rick Edwards and Deborah Meaden.

A page dated 2010 on Ethical Fashion Forum tries to promote them as a recruitment service with other offers
"We had a limited timescale to recruit several key team members for Pants to Poverty- with one broadcast, hundreds of people contacted us and we received over 20 high calibre applicants for each position.” Ben Ramsden, Executive Director, Pants to Poverty


Quotes about grants and loans pre-2008
"The deferred income of £53,998 are restricted grant money already recieved, but intended for disbersement in the following year"
The note doesn't say where this money comes-from, but were used to give-out cash from a Cabinet Office social enterprise fund, and Dfid are thanked by Pants to Poverty and others for engagement with civil society in trying to achieve millenium goals. The government set-up a Milleinium Commission, as you do, with UK taxpayers' money, as you do.
There is a series of similar statements about funding in the accounts of Pi Foundation Ltd. Someone on Linkedin moved from Zameen Organic - that got funding in Euros - to Pi Foundation where she got "philanthropic funding" of $145,000


"In 2006 I just decided to go for it. We decided our product would be Fairtrade cotton underwear and called the company Pants to Poverty, and from a loan of £3,000 we sold 11,000 pairs in just six months." - statement in The Guardian - undated Society Guardian piece from 2011 "Custodians of a Brigher Future"

"We started off with us cobbling together £3000 amongst us and then pre-selling enough stock to pay for the order. Within 6 months, we then sold 11,000 pairs to fund all our Make Poverty History campaigning work and put some cash down for the next order.
We've had some support from Unltd ( to the tune of £20k
but the rest has been from me giving up my life and a phenomenal amount of probono… Branding done by Leo Burnett, Legal done by Lovells and friends that have done a huge amount for the odd pair of pants here and there." -
statement in The Guardian 2009 bond-selling question and answer about previous years


number of searches for "ethical fashion" over time2005 was the year that the multi-fibre agreement, protecting welfare state countries from sweatshop competition, ended. It was also the year that M&S made a financial mistake and compensated by moving all their UK production to the far east. In theory there was the Department for Business, regional development agencies like London Development Agency, and all of government ready to take whatever action voters and common sense told them to do. Not the Olympics for example. That was one of the more respectable things that London regional government wanted to do at the time, all done with goodish intentions in a system of private and un-accountable decision-making according to forensic investigations by Delloitte for an all party group of London Assembly members, and then Price Waterhouse for the next Mayor. Journalists were polite about Ethical Fashion Forum, which sounded a bit like a charity (in fact it technically was a charity) but there were pages of column-inches about Rich Mix Cultural Foundation, which spent years knocking-down a perfectly good industrial building and building it up again at public expense. It was a favourite topic of London's Evening Standard to report their latest bit of bonkers spending.

Rich Mix Cultural Foundation was slow to open their free office space to the likes of Ethical Fashion Forum and Pants to Poverty, who used desk space at The Hub, Torrens Street, and a forwarding address from Rich Mix for when their space was ready. The launch alongside Make Poverty History and the new address was just in time - another EFF member called Ciel called their new membership "long awaited". Some kind of central or exclusive planning happened, and a scan of freedom of information requests on finds other people searching another such group called "Common Purpose", which doesn't much overlap with Ethical Fashion or Pants on Google, and "Forum for the Future", which does. This is what The Hub Torrens Street said in 2005. The terms on which subsidy to Pants and Ethical Fashion Forum via Rich Mix giving them free rent are not clear. Rich Mix recieved millions of pounds of London Development Agency money but is not subject to the Freedom of Information Act and has chosen not to answer questions.

Google Trends' graph on the right shows international searches for "ethical fashion" since 2004. A much more detailed search for the UK finds them all in England, mainly London, beginning with a series of spikes of interest that fall back to less than 1% of the peak, and associated with only one other search term, which is "ethical fashion forum", the lobby group where Pants to Poverty was based. links to some of the Ethical Fashion Forum events

Pi Foundation company accounts show the same amount in and out as the charity accounts, and a previous year with more turnover. They're not written to explain what the charitable company did beyond support activities for crop production in London and India, nor who paid. There is a loan of £53,998 repaid about the time of the bond issue, money from grants and donations, and expenses including tax and social security. The last set of accounts is more detailed and says that none of the trustees had any expenses or salary. The last major payments were from the Pantrepreneur scheme. The first years' accounts look more like a trading companies accounts, with cost of sales and fixed admministrative costs about the same and a small loss, but no distribution costs. "Income consisted of restricted grants of 26,860 and donations of 3,092". Benefits appear to be copied from the Chetnya Organic web site, so presumably the Pi Foundation was meant to help Chetnya.

PANTS TO POVERTY PROFIT AND LOSS STATEMENT IN 3D (accounts quoted from a training excercise)
         Financial P&L 2013
 406,645 Turnover
 271,815 Cost of sales
 134.830 Gross profit
 157,371 Administrative expenses
  25,109 Other operating income
   2,568 Operating profit /loss
       - Interest receivable
       - Interest payable
   2,568 Profit/(loss) on ordinary activities before taxation
       - Tax on profit/(loss) on ordinary activities
   2,568 Profit/(loss) for the financial year 
         (year start and end dates aren't stated. Anyway company and charity have different dates)

3D P&L (all in economic valuation) Environmental Profits 319,462 Benefits of using rain-fed cotton 33,148 Carbon offset value of compost created 3,025 CO2 offsets from Windmill - Trees planted - Biodiversity and Water offsets Environmental Losses (858)Water consumed - Fertiliser and Pesticides consumed (27,2985)CO2 emmitted - Toxin Waste released into environment - Threatened or Endangered Animals harmed 81,791 Net Environmental Profits (Loss) Social Profits 200,269 Chetna seed management 3,296 Chetna Sustainable farming training 70,543 L e b e d sustainable farming training 1,700 Value of skill development for factory workers 477 Living wage programme 25 Safety training for factory workers (additinal man days) 3,274 Chetna school development programme 2,003 P2P school development programme 281,586 Net social profits (Loss) Combined 3D P&L 2,568 Net Income 81,791 Net Environmental Profits 281,586 Net Social Profits 365,945 Net 3D Profits (losses)

Pants to customers - Pants to investers - Pants to voters - Pants accounting

© - the site you are reading - has no link to companies 09566221, 09566221, 09826547, 07035546 nor associates & neighbours Ethical Fashion Forum formerly at Rich Mix, 35-47 Bethnal Green Road, London, E1 6LA - try linkedin and companies house. Pants to Poverty ® is no longer a registered trade mark. This site has not benefited from exhibitions at the V&A, The Crafts Council, The British Council and the British Fashion Council and promotion by their public relations staff. is not a Deloitte Social Enterprise Pioneer and has not recieved their help with PR. It has not recieved soft loans from government chanelled through Unltd, the social enterprise finance company.


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